The other day, I stumbled upon an article on food trucks and street food, and if you've been watching any of the cable channels related to food, you know that food trucks are more popular than ever and are finding very interesting ways to innovate your eating experience. Here is the article:
http://www.cyberpresse.ca/vivre/cuisine/201108/15/01-4425991-cuisine-de-rue-les-partis-municipaux-divises.php?utm_categorieinterne=trafficdrivers&utm_contenuinterne=cyberpresse_vous_suggere_4425984_article_POS1
In short it says that some municipal parties are very open to the idea, while the one in power believes the restaurant offer is sufficient.
If you live in Montreal, does it feel like you're missing something ? does it feel like someone is raining on your parade and not letting you enjoy what the rest of the world is raving about ? If you're part of the Foodgang, the answer is a big YES.
My first question is why does the municipal government feel they need to control the forces of competition in the restaurant market ? Yes there are a lot of restaurants in Montreal, but there are also a lot of clients ! If anything, street food would create a new market. Let's say I'm walking in the old port at 3pm and need a snack, I will probably not stop at a sit down restaurant, thinking it's too big or expensive for the purpose, but if there is an offer for quick street food, I might go for it instead of waiting for dinner.
My second question supposes that it does have an impact on the traditional restaurant industry. If you are in any business, aren't you supposed to adapt to your clientele's demands ? Why not open a food truck branded in the colors of your eatery ? The truck and restaurant location then become mutual marketing tools feeding each other...
So what are YOUR reactions, how is it like in YOUR city ? I think it would be interesting to exchange on this topic.
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